Demographics (Source: Javelin Group*)
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Bath has a population of approximately 179,000, a primary catchment area of over 413,000 and a total catchment of 929,000 (PROMIS 2004). *
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Around 60% of the population are ABC1s, significantly higher than the national average of 51%. *
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Bath has a large student population in the 20-29 years-age bracket (16% versus 12.6% nationally) and above average population of 30-44 year olds. *
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Bath's population is forecast to grow significantly above average in the period 2004-2009. *
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Bath has very strong consumer demand. The primary catchment extends far to the east to include Trowbridge, Melksham and Chippenham, and west to the outskirts of Bristol. *
- In 2005, 4.2 million people visited Bath, spending £318 million (Source: Economic Impact Survey 2005, South West Tourism).
