Route One
Footwear & Accessories / Ladies Fashion / Mens Fashion / Sports & Outdoors /
Route One, specialises in skateboarding, snowboarding, BMX and
inline skating and historically has traded out of high street
stores. Given Action Sports' youthful demographic and the
specialist nature of each sport, it was inevitable Action Sports
retailing would migrate online. Route One was one of the first UK
retailers to launch online in 1998 and over the past decade the
online business has served over 500,000 riders.
Route One continues to lead with product collaborations, the
Always First Program, Team sponsorship, tours and videos.
With the Route One catalogue, which is published 8 times
a year, Route One sets the pace for what's new in the Action Sports
Industry. In store, Route One has worked with Nike 6.0 to launch
their first Concept Store and online as Lead Sponsor in this year's
Big Push.
In 2010, Route One celebrates "20 Years of Community Service"
and will host community projects throughout the year from its
stores in Edinburgh, Guildford, Brighton, Cardiff and
Southampton.
We look forward to serving the Action Sports community for many
years to come.