Fashion and music have always gone hand in hand - something Superdry understands and channels through their brand.
Embracing this with their newest campaign, SuperdrySounds is all about just this; a collaboration of contemporary style and fresh new sounds.
Introducing some of the hottest new talent of the music world on their social media platforms, be prepared for festival take-overs, funky beats and discovering some of the best up and coming acts the world has to offer.
Check out some of the artists involved in the campaign, like UK singer/songwriter Santino Le Saint, US dj Sam Blacky and China rapper Lexie Liu to name a few.
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