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PURESEOUL Is Now Open at SouthGate Bath 🎉
K-beauty fans, the wait is over. PURESEOUL has officially opened at SouthGate Bath, bringing some of the most talked-about skincare trends from Seoul straight to the city.
Your New Go-To for Korean Skincare
The new Bath store is now open and ready to explore. Known for its strong following on TikTok and beyond, PURESEOUL has quickly become a favourite destination for Korean skincare in the UK.
Inside the store, you’ll find a carefully selected range of products, including glow-focused “glass skin” favourites, hydrating sheet masks, high-performance SPF, and innovative formulas you won’t usually see on the high street.
Whether you’re starting a new routine or just looking to upgrade a few essentials, the in-store team is available to offer straightforward, personalised advice.
Where to Find PURESEOUL
You’ll find PURESEOUL on St Lawrence Street at SouthGate Bath, next to JD Sports and Tommy Hilfiger.
Why You’ll Want to Visit
Whether you already love Korean skincare or are just curious, PURESEOUL is now open and ready for you to explore. It’s a chance to discover results-driven products without leaving Bath.
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Follow along for updates and in-store moments:
Last updated Tuesday 11 August, 2026
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